ToyWatch mania

Last weekend i met my new love, ToyWatch. You know that feeling that love at first sight. Last sunday i had the chance to visit the first ToyWatch shop in Paris, on rue Saint-Honoré. ToyWatch is an italian based brand which was established in 2005. Since then it's a success story. Today many famous people are obsessed with it like Michelle Obama, Sandra Bullock, Sophia Bush, Naomi Campbell, Madonna... And me (:  

The new Fluo Pearly Collection

It’s easy to fall for the Fluo Pearly collection, Toywatch’s latest creation for the autumn/winter

2010-2011 collection: Chrono and Solo Tempo proposed in a wide pastel color palette,

selectable depending on the occasion and – why not?- one’s mood.

Design, linear shapes, use of “alternative” materials and, above all, a great deal of creativeness:

these are the ingredients of that magic formula that makes a Toywatch timepiece a must-have

object of desire. 

Mine (:

The concept of the flagship store in rue Saint Honoré is characterized by a minimal but

sophisticated style, perfectly integrated in the stylish building, with its typically Parisian

architecture. This new store features the all black concept, the same characterizing the 25

monobrand stores - including 10 flagship stores – of the most glamorous watch brand of the

moment.